Michael was CMO of Curata, responsible for Curata’s marketing strategy and all related activities. He has over 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures as well as having driven innovative customer creation strategies for large technology organizations such as IDC, Kenan Systems, Prospero (mZinga) and Millipore. Michael received his MBA from the MIT Sloan School of Management, as well as a BS in Engineering from Worcester Polytechnic Institute, and an MS in Engineering from Northeastern University. Hey Michael, Thanks a lot for this! I’m new to white papers but my writing style is in-line with most I’ve seen, so I’m getting ready to dive in head-first. One question I had while reading through this (and taking COPIOUS notes, by the way) is, in the “Solution” section, what do you mean by “Target your solutions to different segments of your audience to improve your content’s relevancy”? Do you mean I should explain how different aspects of the product or service in question will benefit different users with different purposes for using it? For example, if discussing interactive white boards, I might touch on how teachers could use them in the classroom, and also how salesmen might use them when pitching a new product? Hopefully I’m on the right track and you don’t have to spend too much time replying:-p Either way, thanks again for this awesome content! As a veteran white paper writer, this is a great article! It’s one of the best I’ve seen about how-to-create a white paper and its first cousin, an ebook. I would only add one thing to the conclusion. Yes, summaries and highlight lessons learned. But in today’s digital economy where readers have short attention spans (while drinking from fire hoses), be sure to include a call-to-action (CTA). You want/need your readers to do something, after they finish reading your report. Try to think through the CTA up front, as you begin developing the detained outline — and then revise both during the writing process. Books.google.com.tr - More than any other, this book offers systematic, real-world guidance for experienced Word users, based upon the types of print and electronic documents you actually create, and the productivity challenges you actually face. It goes far beyond the basics, offering hundreds of advanced tips and techniques. Special Edition Using Microsoft Office Word 2003. Proposal Writing Tips. Papers and How to Improve your White Papers. 5 White Paper Templates for only. Includes 5 White Paper templates in Microsoft Word. Please Note: This article is written for users of the following Microsoft Word versions: 97, 2000, 2002, and 2003. If you are using a later version (Word. This can help you to track down the culprit, or you could simply let Word rebuild a new Normal.dot template file for you. Finally, it could be that you have.
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